Euro-Socio-Styles (ESS)

The Euro-Socio-Styles system is a pan-European research approach adopted by Gfk, and incorporating values, attitudes and consumer behaviour.

Euro-Socio-Styles (ESS)

Gfk, Thomas Peichl

The Euro-Socio-Styles system is a pan-European research approach of the Gfk research agency, incorporating values, attitudes and consumer behaviour that identifies eight segments, each representing a particular...

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