Euro in Europe - the problem is opportunity

Campaign in 1999 by TBWA GGT Simons Palmer for the Treasury/COI Euro Preparations Campaign (to stimulate awareness and action about the Euro among the business community in UK).
Agency: TBWA GGT Simons PalmerAuthor: Nick Jankel-Elliott

'The Problem Is An Opportunity in Work Clothes'

The Euro in Europe: Raising Awareness and Stimulating Action within the UK Business Community

BACKGROUND: THE IMMINENT TIME BOMB

In January 1999, 11...