UPS: United problem solvers
Agency: Ogilvy & Mather
Advertiser: United Parcel Service of America, Inc (UPS)
Country: United Kingdom
Campaign Background & Summary
United Parcel Service (UPS) is the world's largest package delivery company serving over 220 countries and territories worldwide. To meet customers' evolving needs UPS had significantly expanded its capabilities to include more than package delivery, with sophisticated logistics and distribution capabilities enabling companies to expand their businesses into new global markets.
UPS was founded in the USA in 1907. In 1976 it started operations in Germany, its first market outside North America, and entered the British market in 1989.