Tide – SuperMum

Tide - a mid-priced detergent sold in Serbia and Romania - was losing market share both to cheaper brands and to its direct competitors, a situation that was compounded by low awareness levels among consumers.

Tide – SuperMum

Campaign Title: SuperMumAgency Name: Leo Burnett BucharestClient Name: Procter & Gamble BucharestBrand Name: TideCategory: FMCG


Across the Balkans the middle-priced detergent segment in which Tide is positioned was...

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