Tide – SuperMum
Campaign Title: SuperMumAgency Name: Leo Burnett BucharestClient Name: Procter & Gamble BucharestBrand Name: TideCategory: FMCG
SUMMARY
Across the Balkans the middle-priced detergent segment in which Tide is positioned was...
Tide – SuperMum
Tide - a mid-priced detergent sold in Serbia and Romania - was losing market share both to cheaper brands and to its direct competitors, a situation that was compounded by low awareness levels among consumers.
