The Island of Ireland

This campaign was mounted in the aftermath of 9/11 when tourism to Ireland fell, especially from the US.
  

'The island of memories' memories not souvenirs

Brand Name: The Island of Ireland Client Name: Tourism IrelandCategory for this Entry: Leisure Services (including Travel & Tourism)Agency Name: McCannErickson Advertising

Summary

In the aftermath of 9/11, longhaul tourism to Ireland, particularly from the United States, was severely affected, having a severe effect on the health of one of Ireland's major industries. The campaign was designed to evoke 'enriching memories' that stay with visitor forever. It sought to seamlessly blend the traditional appeal of...

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