Campaign details

Brand: WINGO
Advertiser: Swisscom (Schweiz) AG
Agency: Mediaschneider AG
Country: Switzerland

Countries in which effectiveness was proven

Germany & Switzerland.

Campaign background

The Swiss telco market is settled. The 4 big players - Swisscom, Sunrise, Salt & UPC - can only gain more market share by predatory competition.

Swisscom is the market leader in terms of market share and service quality. Traditionally this brand is also the price leader with the most expensive internet contracts. Thus, Swisscom decided to launch a very competitive mobile offer for its recently introduced low-price brand Wingo. Up to now Wingo was only offering internet contracts.