Seat – Altea XL: Toys
Client: SEATBrand: ALTEA XLCampaign: ToysCategory: Automotive
SUMMARY
MPVs are everywhere you look: Ford C-Max, Renault Scénic, Citroën C4 Picasso, VW Touran, Opel Zafira and Toyota Corolla Verso are just some of the players in this fast-growing segment. So when SEAT joined the race in 2004, the key question was: how will we position our MPV? After all, SEAT appeals to a very specific kind of driver – even those who choose the most economical SEAT see themselves as racier than the rest.
But both SEAT and its fans...