Promote Iceland: Honorary Islander

This case study describes a campaign from Iceland's government who sought to encourage winter tourism to the country by creating unique experiences for visitors.

Promote Iceland: Honorary Islander

Client: IcelandBrand: Promote IcelandAgency: The Brooklyn Brothers & IslenskaCategory: Leisure & EntertainmentCountry: United Kingdom

Back In May 2010, the Inspired by Iceland campaign created a movement of Icelanders,...