Philips: Philips Cinema 21:9
Philips wanted to minimize waste and reach its target audience in a cost-effective way. It decided to invest in the online channel, followed up by an innovative use of traditional media.
The campaign is not only about landing messages; it's about drawing the user in and giving people something to talk about. The result was that people talked about more than just the Cinema 21:9 film – it made them talk about the total Philips TV range.
This is the age of YouTube, production values and speak volume (word of mouth) - people are looking to...