NIVEA for Men - Active3

The aim of this campaign was to launch Nivea for Men's shower gel Active3 in a market clearly dominated by Unilever's Axe.

NIVEA for Men – Active3


Client Company Name: Beiersdorf AG

Brand Name: NIVEA for Men

Category: FMCG


The aim of this campaign was to successfully launch NIVEA FOR MEN shower gel Active3 in a challenging market context: On the one hand the market increasingly attracts new players, who aim to get a piece of the growing male shower market (2009, the male shower market grew +28% in France, +8% in the Netherlands, +12% in Austria). On the other hand it is dominated by Axe with its loud and extremely well...

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