Nike – Women's Dance Campaign 2006: Tell me I'm not an athlete
Campaign Title: Women's Dance Campaign 2006Client Name: NikeAgency Name: Wieden & Kennedy AmsterdamBrand Name: Nike Women'sCategory: Leisure & Entertainment
Nike's ultimate ambition is to become number one in the women's sportswear category by summer 2008. To do this, it needed to inspire all women to feel like athletes using dance as the vehicle. This was achieved through a powerful brand campaign encompassing all forms of the commercial media mix and exploiting Nike's Just Do It...