Campaign details
Brand: NesteAdvertiser: NesteAgency: TBWA\HelsinkiCountry: Finland
Countries in which effectiveness was proven
Finland & United Kingdom.
Campaign background
Neste is an energy company making a shift from fossil fuel (crude oil) to renewable raw materials (mainly waste fat from food industry). Its mission is to leave future generations a healthier planet. That's why already over 50% of its profit comes from renewable fuels and materials. The change has been fast: just a decade ago, 100% of Neste's (known as Neste Oil at the time) profit came from fossil fuels.
Neste, with a...