Neste: Pre-order the Future

Neste, an energy company, successfully spread the message that renewable energy alternatives are already available today, not in the distant future with its ‘Pre-order the Future’ campaign in the UK and Finland.

Campaign details

Brand: NesteAdvertiser: NesteAgency: TBWA\HelsinkiCountry: Finland

Countries in which effectiveness was proven

Finland & United Kingdom.

Campaign background

Neste is an energy company making a shift from fossil fuel (crude oil) to renewable raw materials (mainly waste fat from food industry). Its mission is to leave future generations a healthier planet. That's why already over 50% of its profit comes from renewable fuels and materials. The change has been fast: just a decade ago, 100% of Neste's (known as Neste Oil at the time) profit came from fossil fuels.

Neste, with a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands