Max Factor – Masterpiece Mascara: Beautifully framed eyes

In the two years prior to the launch of Masterpiece Mascara in November 2005, Max Factor was in a serious decline.
  

Max Factor – Masterpiece Mascara: Beautifully framed eyes

Client: Procter & GambleAgency: Leo Burnett LondonCampaign Name: Max Factor Masterpiece Mascara – Beautifully Framed EyesCategory: FMCG – Cosmetics & Toiletries: Beauty aids & cosmetics

SUMMARY

In the two years prior to the launch of Masterpiece Mascara in November 2005, Max Factor was in serious decline due to competitive strength. There was a lot riding on Masterpiece – with its truly innovative “rubber brush” product technology for which the brand had secured a five year patent for the mass market. This gave Procter...

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