Max Factor – Masterpiece Mascara: Beautifully framed eyes
Client: Procter & GambleAgency: Leo Burnett LondonCampaign Name: Max Factor Masterpiece Mascara – Beautifully Framed EyesCategory: FMCG – Cosmetics & Toiletries: Beauty aids & cosmetics
SUMMARY
In the two years prior to the launch of Masterpiece Mascara in November 2005, Max Factor was in serious decline due to competitive strength. There was a lot riding on Masterpiece – with its truly innovative “rubber brush” product technology for which the brand had secured a five year patent for the mass market. This gave Procter...