MasterCard: Rugby World Cup 2015: 44 Days of Crazy
Campaign details
Brand: MasterCardAgency: McCann LondonAdvertiser: MasterCardCountry: United Kingdom
Campaign Background & Summary
At 7:59pm on the 18th September 2015, nerves in the Twickenham dressing room were jangling: the biggest international event of the year was about to kick off.
Players waited in anticipation of whether Rugby World Cup 2015 was going to deliver winning results. Sponsors too waited in anticipation – who would succeed in cutting through the brand clutter and actually make an impact?
As a payments facilitator, MasterCard connects people to...