Lenor – Facets of a Woman
CAMPAIGN : FACETS OF A WOMAN
Client Company Name: Procter and Gamble
Brand Name: Lenor
Category: Product/Service Launch
CAMPAIGN BACKGROUND & SUMMARY
Can another me too fabric enhancer force its way into a market saturated with established brands that have been around for years? The fabric enhancer markets in France and Greece had been dominated by the big four global players Unilever (Cajoline), Henkel (Minidou, Neomat), Colgate (Soupline) and Reckitt (Quanto) for years. Between these brands, all functional needs were more than adequately catered for, as all offered softness and freshness....