Campaign details
Brand: KnorrAdvertiser: UnileverAgency: MullenLowe GroupCountry: United Kingdom
Countries in which effectiveness was proven
France & United Kingdom.
Campaign background
Knorr is the world's 9th biggest food brand, serving 320 million consumers a day. Its cooking products range from stock cubes to and have been trusted by home cooks for 178 years.
Food is currently experiencing unprecedented levels of interest - even being hailed 'the Millennial generation's Punk Rock'. New, food start-ups in particular are gaining widespread attention and passionate following from consumers. But for the big food brands things aren't going...