Knorr: Love At First Taste

This case study looks at how Knorr, a food brand, remade an old brand for a new generation in France and the UK by combining flavor preferences with dating.

Campaign details

Brand: KnorrAdvertiser: UnileverAgency: MullenLowe GroupCountry: United Kingdom

Countries in which effectiveness was proven

France & United Kingdom.

Campaign background

Knorr is the world's 9th biggest food brand, serving 320 million consumers a day. Its cooking products range from stock cubes to and have been trusted by home cooks for 178 years.

Food is currently experiencing unprecedented levels of interest - even being hailed 'the Millennial generation's Punk Rock'. New, food start-ups in particular are gaining widespread attention and passionate following from consumers. But for the big food brands things aren't going...

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