Campaign details
Brand: Kinder ChocolateAdvertiser: Ferrero Česká s.r.o.Agency: Momentum Czech RepublicCountry: Czech Republic
Countries in which effectiveness was proven
Czech Republic & Slovakia.
Campaign background
Brand, Product and Market Position
Ferrero, Kinder brand owner, is one of the top producers in the chocolate confectionery market in Czech (CZ) and Slovakia (SK). The Kinder brand covers multiple products; one of them is Kinder Chocolate (KCH). The KCH target group are mums who buy the product for their kids. The product uniquely consists of several individually packaged small chocolates.
About Market
Slovakia and Czech are...