Inspired By Iceland: Ask Gudmundur: The World's First Human Search Engine
Campaign details
Brand: Inspired By IcelandAgency: The Brooklyn Brothers & ÍslenskaAdvertiser: Promote IcelandCountry: United Kingdom
Campaign Background & Summary
THE NEED...
Inspired By Iceland: Ask Gudmundur: The World's First Human Search Engine
This case study explains how Promote Iceland, the country's tourist board, recruited ordinary Icelanders to answer prospective tourists' questions.
