Icelandair: Stopover Buddy

Icelandair, an Icelandic airline, created the Icelandair Stopover Buddy service to convince travellers across Europe to fly with its airline, despite big challenges.

Campaign details

Brand: IcelandairAdvertiser: IcelandairAgency: The Brooklyn BrothersCountry: United Kingdom

Countries in which effectiveness was proven

Belgium, Denmark, Finland, France, Germany, Iceland, Netherlands, Norway, Sweden, Switzerland, & United Kingdom.

Campaign background

Icelandair: Why fly direct when you don't have to?

In today's time-pressured world why would you ever take the slower option over the fast track? This was the challenge facing Icelandair. Iceland's most experienced airline, having made its business flying people to and from Iceland for over 80 years, knew a healthy future lay in growing in the transatlantic market.

But there...

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