Brand: HuaweiAdvertiser: HuaweiAgency: Maxus Warszawa Sp. z o.o.Country: Poland
Countries in which effectiveness was proven
Austria, Bulgaria, Croatia, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Poland, Romania & Serbia.
The CEE smartphone market is extremely competitive due to an increasing number of brands/devices and growing market saturation. While in 2015 21,4m units had been sold (+24% vs 2014), in 1HY'16 growth slowed down to a single digit. Consumers do not see a clear benefit in upgrading their devices on an annual basis due to rather incremental than exponential updates....