Huawei: #BePresent

Huawei, a telecommunications brand, relaunched its brand in Europe with its ‘#BePresent’ Christmas campaign that built an emotional connection with its target audience.

Campaign details

Brand: HuaweiAdvertiser: HuaweiAgency: Maxus Warszawa Sp. z o.o.Country: Poland

Countries in which effectiveness was proven

Austria, Bulgaria, Croatia, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Poland, Romania & Serbia.

Campaign background

The CEE smartphone market is extremely competitive due to an increasing number of brands/devices and growing market saturation. While in 2015 21,4m units had been sold (+24% vs 2014), in 1HY'16 growth slowed down to a single digit. Consumers do not see a clear benefit in upgrading their devices on an annual basis due to rather incremental than exponential updates....

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