Herbal Essence: Fruit Fusions

The challenge for the Herbal Essences Fruit Fusions campaign was to generate interest in the launch of the new collection and to grow the Herbal Essences brand as a whole.
  

Fruit Fusions

Brand Name: Herbal Essences Fruit Fusions Client Name: Procter and GambleAgency Name: Leo Burnett Category for this Entry: FMCG Toiletries & Beauty (Silver)

Summary

The challenge for the Herbal Essences Fruit Fusions campaign was to generate interest in the launch of the new collection and to grow the Herbal Essences brand as a whole. Based on the insight that the target enjoyed washing their hair and they wanted it to be a pleasurable...

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