Febreze Roadtrip
Campaign details
Brand: FebrezeAgency: GREY Germany GmbHClient: P&G International Operations SACountry: Germany
Campaign Background & Summary
In 2013 P&G's home air freshener brand Febreze launched into a promising new business sector and set out to freshen the air in UK's and Ireland's cars. These two markets form the most valuable business cluster which accounts for 40%1 of P&G's air-care sales in Europe and with 35 million cars2 this region also holds big potential for car air fresheners.
Despite getting off to a great start with strong sales...