Fairy – Saving Tips
Client: Procter & GambleAgency: Grey MadridCampaign Name: Fairy – Saving TipsCategory: FMCG
SUMMARY
How do you convince people that a brand that is three times more expensive than its rivals is better value? Fairy...
Fairy – Saving Tips
Fairy had enjoyed a dominant position in the Iberian market, but was finding itself increasingly under threat from cheaper alternatives, and particularly private label brands.
