Evian baby & me

This case study describes how Evian, the bottled water brand, communicated the brands' connection to the benefits of being young to influential professionals in Belgium, France, Switzerland and the UK.

Evian baby & me

Campaign details

Client: EvianBrand: EvianAgency: BETCCategory: Best demonstration of Integrated EffectivenessCountry: France

Evian is one of the best known mineral waters sold in the world, despite a very limited media budget.

The market struggles to convince consumers of the difference between tap water and mineral water. Most people believe that all waters are equal. The recession hasn't helped the situation; consumers are reluctant to spend money on bottled water when they can get it for free from a tap. A recent study from MINTEL showed that only...

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