Edeka: The Diversity Act

Edeka, a German supermarket chain, triggered a huge, international press echo, engagement and awareness when it removed all the non-German products from a supermarket to demonstrate the loss when national diversity is missing.

Challenge, context & objectives

BRAND CONTEXT

Edeka lives and loves diversity. This is not only evident in the vast product range in stores throughout Germany. With employees from over 100 nations in the Edeka group and numerous corporate programs,...

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