Challenge, context & objectives
Campofrío is the company leader in the meat industry in Spain, recognized because of its innovation, product quality and the values that drives the actions of the company. However, before us, they didn't have a global communications strategy, or a communication department whatsoever. The agency had to build the structure from the ground, a trial and error process from which we generated great results hand in hand with Campofrío, and help the company connect with consumers through a differential narrative and an emblematic storytelling within distinctive territories (Spanish way of life, women empowerment, etc).
Under the spirit of the brand "let nothing or nobody take away our way of enjoying life", we focused on the Spanish and its unique and passionate way of living.
Topics like the uniqueness of the Spaniards, what they love, their passions and their values, are the recurring messages the brand communicates to their audiences.