Boss – Boss range
Client:Procter & GambleAgency: Callegari Berville GreyCampaign Name: Boss RangeCategory: FMCG
SUMMARY
The common assumption in the fragrance market is that range advertising does not work. Hugo Boss has proven this assumption...
Boss – Boss range
The male fragrance market is highly competitive, with over 30 product launches every year. This results in a high degree of segmentation, which is especially a problem during the Christmas season, which accounts for around 40% of annual sales.
