Campaign details

Agency: Uncle Grey
Country: Denmark

Countries in which effectiveness was proven

Denmark, Germany, Netherlands, Norway & Sweden.

Campaign background

Our story is about the long-term success of one of Europe's most successful furniture brands. is a Danish furniture retailer that designs and sells its 'New Scandinavian Design' to the young, ambitious and savvy consumers of Denmark, Norway and Sweden through its seamless blend of online and physical stores.

The brand launched in 2000, and for 7 years succeeded beyond all expectations New stores opened, online traffic grew, and between 2005 and 2007 profits averaged 3¼ million kroner a year.