Audi A8 Product Launch

Brand Name: Audi A8
Client Name:
AUDI AG
Agency Name: AUDI AG
Category for this Entry: Automotive

Summary

With the launch of its new A8 model, AUDI sought to profile itself in the hotly contested luxury class, thereby winning market share from its strategic competitors. To this end, Audi engineers designed a car that would be unique in its segment, giving birth to the first 'sport limousine in the luxury class.' The venture was a great challenge for Audi, but proved a great success. The Audi A8 has made a decisive contribution to the best performance in AUDI AG's history and the campaign boosted the brand's image among premium car vendors tremendously.

Campaign Objectives