Audi A8 Product Launch
Brand Name: Audi A8 Client Name: AUDI AGAgency Name: AUDI AGCategory for this Entry: Automotive
With the launch of its new A8 model, AUDI sought to profile itself in the hotly contested luxury class, thereby winning market share from its strategic competitors. To this end, Audi engineers designed a car that would be unique in its segment, giving birth to the first 'sport limousine in the luxury class.' The venture was...