Amnesty International Poland: Look Beyond Borders

Amnesty International, an international Human Rights organisation, influenced the way refugees are perceived by people in Europe with its ‘Look Beyond Borders’ campaign.

Campaign details

Brand: Amnesty InternationalAdvertiser: Amnesty International PolandAgency: DDB Warszawa Sp. z o.o.Country: Poland

Countries in which effectiveness was proven

Albania, Austria, Belgium, Croatia, Denmark, Estonia, France, Germany, Greece, Hungary, Italy, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine & United Kingdom.

Campaign background

Starting position

Amnesty International is an international organisation fighting for Human Rights. In the face of the rising migration crisis Polish office decided to conduct a campaign to influence the way refugees are perceived.

Market context

World is facing the largest humanitarian crisis...

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