Adidas – Impossible Is Nothing
Brand Name: Impossible is NothingAdvertiser: AdidasAgency: 180 Amsterdam/TBWAPrize: GoldCategory: Corporate
SUMMARY
In 2004, adidas launched a new brand voice to capture the hearts and minds of sport lovers. The brand saw significant gains in key measures and massive increases in website traffic. The campaign tapped into the emotion and truth felt by all athletes for whom sport is more than a way to stay physically fit or a means to a large pay check. It's about accomplishment, passion, love of the game and competition...