adidas – Impossible Field
Brand Name: adidas - Impossible Field
Agency: 180 Amsterdam
Prize: Grand Prix/Gold/Brand Integration
Category: Leisure Services
In 2005, adidas launched a through-the-line campaign to reinforce its position as the number one football brand. It captured the imagination of the football target through an epic 'impossible story' in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its number one position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage.