Euler Hermes Kreditversicherungs: Where comes the money from?

Protection against bad debt, provided by credit insurance, is an expensive product aimed specifically at companies.

Euler Hermes Kreditversicherungs: Where comes the money from?



Category: InsuranceCountry where program ran: GermanyDate program started/ended: October 2009

Product Description: Credit insurance, i.e. protection against bad debt, is a product aimed specifically at companies (B2B) and one that requires a great deal of explanation. The services that come with the product, as well as the need to cover all the risks, makes credit insurance a very expensive product.

Advertiser/Client Name: Euler Hermes Kreditversicherungs-AG Media Channels: DirectMail


Marketplace Challenge:

Credit insurance in Germany has a market penetration of...

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