Etrio: Launching India's first E-LCV

Priyanka Bhandari

Electric light commercial vehicle start-up, Etrio, created a buzz on social media to increase its valuation and boost its funding in India.

Campaign details

Brand: EtrioBrand owner: EtrioLead agency: ANTS Digital Pvt LtdCountry: IndiaIndustries: Eco, hybrid, electric carsMedia channels: Events & experiential, Online video, Public relations, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

This is a story about a small start-up with big dreams and a unique untapped proposition to transform the last-mile delivery sector. Etrio wanted to create awareness around the launch of India's first electric ELCV, 'THE KING OF INTRACITY LOGISTICS'. They partnered with ET Auto – the automotive vertical of India's...

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