E*Trade Financial Corp.: Why Wouldn't You? campaign
Ed DingerOVERVIEW
A pioneer of online stock trading, E*Trade Financial Corp., spending heavily on advertising that used irreverent humor, established itself in the minds of consumers...
E*Trade Financial Corp.: Why Wouldn't You? campaign
Following the dot-com crash, online stock trader E*Trade Financial suffered major losses, losing almost half of its customer base.
