E*TRADE: Bringing back the E*TRADE baby, Super Bowl 56

Financial services brand E*Trade from Morgan Stanley ran a multi-channel, multi-touchpoint campaign around the Super Bowl to grow awareness and brand health.

Campaign details

Brand: E*TRADE from Morgan StanleyAgency: MullenLoweRegion: North America



Business changes coinciding with cooling interest in investing:

E*TRADE's joining forces with Morgan Stanley in October 2020 happened at a truly unprecedented...

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