Eton Shirts: Eton – The Index Shirt

Eton Shirts, a Swedish consumer durables company, increased its reach to customers and sales in the US by selling a shirt that fluctuates with market prices.

Campaign details

Brand: Eton Shirts Brand owner: Eton Shirts Entrant company: ETON ABMarket: United States Sector: Clothing, apparel Media channels: Public relations, Online display, Search marketing, Online video, Social media, Word of mouth, Influencers, KOLs, Email marketing, Mobile & appsBudget: Up to 500k

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