Etisalat: Wider Web

Mostafa Hashish, Ana Julia De Oliveira, Lina Ibrahim

Middle East and North Africa telecom and internet service provider Etisalat created a web extension for people with autism spectrum disorder (ASD) and publicised it with a UAE-focused campaign to boost brand equity.

Campaign details

Brand: EtisalatBrand owner: EtisalatEntrant company: Etisalat - United Arab EmiratesIdea creation: Impact BBDO DubaiMarket: Middle East & North AfricaSector: Telecoms & utilitiesMedia channels:Online display, Social media, Outdoor, Out-of-home,...

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