Etisalat Hekaya: The rise of the code

A campaign by Estiliat, a network provider in Egypt, increased appeal by connecting with the curiosity of TV viewers.

Campaign details

Brand: Etisalat HekayaBrand owner: EtisalatEntrant company: FP7 McCann, CairoMarket: EgyptSector: Telephone & internet servicesMedia channels: Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million

Executive summary...