Etihad Airways: Meta-dynamic automation

ETIHAD, the airline, streamlined its formerly highly complex annual sale advertising across global markets with the Advanced Dynamic Engine (ADE) marketing automation tool.

Campaign details

Brand: Etihad AirwaysBrand owner: Etihad AirwaysEntrant company: Crossmedia, DüsseldorfMarket: GlobalSector: AirlinesMedia channels: Programmatic display, Social mediaBudget: 500k - 1 million

Campaign video

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