Ethnicity in Advertising-Beyond The White House

Casey Farley

A panel discussion session on advertising to ethnic and minority groups, sponsored by the Advertising Educational Foundation (AEF), is the focus of this report from New York Advertising Week.

Ethnicity in Advertising - Beyond The White House

Casey Farley

Casey Farley was reporting with Geoffrey Precourt throughout New York Advertising Week 2009. Read their reports and analysis atwarc.com/precourt . 

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"President Barack Obama rewrote the book on how to brand," according to Professor Americus Reed II of the Wharton School at the University of Pennsylvania during a 2009 New York Advertising Week panel discussion.

"Most people who present themselves as brands," such as Tiger Woods or David Beckham, "appeal to niche groups," the professor explained.  "Obama did the opposite. He made mass marketing applicable to niches....

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