Ethical do's and don'ts in the financial servicing of customers

An Schmücker, Dirk Schyvinck, Lieve Schurgers, Hakim Zemni, Ben Decock and Gino de Vooght

There is a lack of trust in banks and other financial institutions and the media often portray them as unethical.

Ethical Do's and Don'ts in the Financial Servicing of Customers

Hakim Zemni, Gino De Vooght, Ben Decock and An SchmückerCompagnie, Belgium

Lieve SchurgersBusiness Intelligence, Dexia Bank, Belgium

Dirk SchyvinckExternal Communications, Dexia Bank, Belgium

BACKGROUND

In general, no matter whether the decisions taken by general managers. product developers, strategic planners, communication managers and the like are of a managerial nature or of a marketing nature, the decision takers tend to be considerate about the possible implications of their decisions. This is not less true for decisions taken in the banking business. In...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands