Ethical AI: How to stop marketing efforts becoming a racist, sexist or ageist monster

Jasmine Wong, Augustin Chan and Matt Scotton

There are ethical biases in artificial intelligence, and Initiative APAC’s Jasmine Wong and Augustin Chan examine what brands can do to overcome biased outcomes in business and marketing.

We live in an “algorithmic society”. Algorithms are codes of instructions designed to perform tasks that traditionally require human intelligence. Algorithms determine the emails that drop into your spam folder, the recommended titles that show up on your streaming platform, the results on your search engine, the GPS app that navigates you on road trips and nowadays, the candidates who get shortlisted when hiring and whether loan applications get approved.

In China, savvy consumers have begun decoding the algorithms behind 11.11 red packets to get deeper discounts during the mega sales event. Today, chatbots answer 85% of customer service interactions,...

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