Etat Libre d'Orange: I am Trash – Les Fleurs du Déchet Etat Libre d'Orange, a perfume brand, launched I AM TRASH in France, a perfume made of waste from the perfume industry, to take a stand against excessive consumption. Fragrances, perfumes France Ladder and tools 1 - Influential Idea 3 - Sales Spike Campaign detailsBrand: Etat Libre d'OrangeAgency: OgilvyCountry: France Campaign videoRead the full case study here...