Etat Libre d'Orange: I am Trash – Les Fleurs du Déchet

Etat Libre d'Orange, a perfume brand, launched I AM TRASH in France, a perfume made of waste from the perfume industry, to take a stand against excessive consumption.

Campaign details

Brand: Etat Libre d'OrangeAgency: OgilvyCountry: France

 

Campaign video

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