Estonian Sexual Health Association: 14 Is Not OK

The Estonian Sexual Health Association increased reactions and engagements and created political change in Estonia by highlighting the issues with Estonia’s age of consent laws.

Campaign details

Title: 14 is not okBrand: Estonian Sexual Health AssociationIdea: OptimistCountry: Estonia

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessESTONIANon-specificOtherLow€5000 including media, production, agency fees


The situation:

In Estonia, the legal age of sexual consent was only 14. At 14, a child is too young to understand the dangers that come with sexual consent. Every year, 14-year-old children got sexually abused because of this law, and yet, all previous attempts to change the law had failed. There was no political...

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