Estonian Sexual Health Association: 14 Is Not OK

Anoorupa Bose, Siim Nikopensius, Sandra Audova

The Estonian Sexual Health Association used a content marketing-based strategy to drive mass awareness and convert it to political action within just seven days.

Campaign details

Brand: Estonian Sexual Health AssociationBrand owner: Estonian Sexual Health AssociationEntrant company: Optimist Creative - EstoniaIdea creation: Optimist Creative TalinMarket: EuropeSector: Non-profit, public sector & educationMedia channels:...

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