Estimating store brand shelf space: a new framework using neural networks and partial least squares
Monica Gomez and Shintaro Okazaki
Despite abundant research that examines the effects of store brands on retail decision making, little attention has been paid to the predictive model of store brand shelf space.
Estimating store brand shelf space: a new framework using neural networks and partial least squares
Mónica Gómez and Shintaro OkazakiUniversidad Autonóma de Madrid
INTRODUCTION
The role of the store brand is increasingly important in retail decision making....
