Estee Lauder taps ‘math and magic’ with AI ambitions

As artificial intelligence becomes more common in the marketing industry, Estée Lauder is exploring real life applications to add value to its brands and shoppers.

Estée Lauder – the company which owns beauty brands including Clinique, M.A.C and The Ordinary among many others – is doubling down on the ‘math and magic’ of creativity as it embraces the power of data and artificial intelligence to level up its consumer...

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