Establishing online audience measurement based on onsite usage data and survey information
Stephan Noller, Oliver Pischke and Jürgen Sandhöfer
The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research.
Establishing online audience measurement based on onsite usage data and survey information
Stephan NollerTNS Infratest, Germany
Oliver PischkeSpring Infotainment, Germany
Jürgen SandhöferAGOF, Germany
INTRODUCTION
The Arbeitsgemeinschaft Online-Forschung...
