Establishing online audience measurement based on onsite usage data and survey information

Stephan Noller, Oliver Pischke and Jürgen Sandhöfer

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research.

Establishing online audience measurement based on onsite usage data and survey information

Stephan NollerTNS Infratest, Germany

Oliver PischkeSpring Infotainment, Germany

Jürgen SandhöferAGOF, Germany

INTRODUCTION

The Arbeitsgemeinschaft Online-Forschung...

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